Sekretariat Malaysia Prihatin : business card
The initial proposal for these business cards was to have them as actual die-cut papercut men. However, the cost to produce them was quite high, so we decided to play with SMP's colourful logo and apply them as solid backgrounds to the business cards.
Employees were able to select which background they want their papercut men to have. When placing the different cards side by side, the papercut men will still appear with fun, colourful backgrounds.
The papercut men holding hands symbolizes togetherness and the importance of community, while the little heard represents the spirit of 'prihatin' (caring). Besides the logo, the use of colours also represents happiness, diversity and fun.